Antagonist Design Brief
Company Overview
Antagonist is a craft brewing company with something for everyone 21 years and older. We were founded in 2019 in Salem, Massachusetts by a couple of book and beer enthusiasts. We take a fun approach to our beers to keep our customers coming back for more.
*This is a personal project. The background and content are not based on a real company.
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The reason for the new beer branding is to show a visual representation of how unique our beer is. We want our customers to have an incredible experience from buying to drinking our craft beer. We are looking for a design that can increase our beer sales and create a more concise brand identity. We want to keep our packaging fun and stylish just like our beer. We are also looking for a billboard that represents our brand.
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Due to the high-quality experience Antagonist is looking for, the budget for this design project is $25,000. This does not include the price of production.
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Three designed cans
One six pack design
One billboard design
Logo
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We are looking for a style that represents where we are founded as well as our interests in literature. The design should feature a vintage aesthetic with a modern design that will catch the eye of our target audience. We are not looking for bold; flashy color. Instead, we want a black and white design with a pop of color.